One week · Where to start
Market Readiness Assessment
A written verdict on whether expansion is your next move — or whether it isn't yet.
Before spending real money on a new market, it's worth knowing whether the timing is right at all. Plenty of companies are told to go international a year before they should, and find out the expensive way.
How it runs
The work, week by week.
Days 1–2
Evidence
Your pipeline data, existing international signups and inbound, current positioning, and recent sales calls where expansion came up.
Days 3–4
Assessment
Category and competitive scan across candidate markets, and the specific friction your product and motion would meet in each — regulatory, procurement, integration, localisation.
Day 5
Verdict
A written assessment: whether to move now, which market looks strongest, what would have to be true first, and roughly what it would take. Delivered as a document and walked through on a call.
What you get
Everything below, and what each one actually is.
Written readiness assessment
Ten to fifteen pages. The evidence, the reasoning, and a recommendation you can hand to a board without translating it first.
Candidate market shortlist
Two or three markets ranked, with the case for and against each stated plainly.
Friction inventory
What your product and motion would actually run into in each candidate market, separated into dealbreakers and paperwork.
A clear recommendation
Including "not yet" where that's the honest answer, and what would need to change for it to become yes.
A 45-minute review call
To walk through it and argue with it while the reasoning is still fresh.
Fit
Being explicit about this saves us both a call.
This is for you if
- Considering expansion but not yet committed
- Need something concrete to take to a board or investor
- Want a second opinion before a hire or a budget line
This isn't for you if
- Already decided and want execution — start with the sprint
- Looking for validation rather than an assessment
Investment
$2,500. One week. Credited in full against the sprint.
This is the one engagement with a public price, because it's productised and has a fixed shape — and because it should be an easy decision. If you go on to the sprint, the full amount comes off.
It's designed to be genuinely disprovable. If the answer is that expansion isn't your next move, you've saved considerably more than you spent finding out.
Questions
No. It's a week of work with a written deliverable, and a meaningful share of the time it concludes that now isn't the moment. That's a useful answer to have bought.
Then do. This exists for people who aren't sure yet, not as a required first step.
Also available
Four weeks
Market Entry Sprint
Which market to enter, who actually buys there, and a go-to-market motion your team can run.
Eight to twelve weeks
Entry Execution Support
Building the motion the sprint designed, alongside your team.
Monthly
Expansion Advisory
Ongoing counsel through the first year in a new market.
Twenty minutes, no pitch.
Tell us where you are and what's forcing the timing. We'll tell you honestly whether this is the right piece of work — and whether we're the right people for it.
Book a discovery call